Applied Performance Practices Study Guide

APPLIED PERFORMANCE PRACTICES * FINANCIAL REWARD PRACTICES >Financial Rewards- the most fundamental applied performance practice in organizational settings. >Pay has multiple meanings * Symbol of success * Reinforcer and motivator * Reflection of performance * Can reduce anxiety >Meaning of money varies * Higher value to men than women * Cultural values influence the meaning and value of money TYPES OF REWARDS IN THE WORKPLACE * Membership and Seniority * Job Status * Competencies * Performance 1. Membership- and Seniority- Based Rewards * Fixed wages, seniority increases. * (Sometimes called â€Å"pay for pulse†) represent the largest part of most paychecks. Sample Rewards: * Fixed pay * Most employee benefits * Paid time off Advantages: * May attract applicants * Minimizes stress of insecurity * Reduces turnover Disadvantages: * Doesn’t directly motivate performance * May discourages poor performers from leaving * Golden handcuffs may undermine performance 2. ) Job St atus-Based Rewards * Includes job evaluation and status perks. Job evaluation –systematically evaluating the worth of jobs within an organization by measuring their required skill, effort, responsibility, and working conditions. * Maintain feelings of equity (people in higher-valued jobs should get higher pay) and motivate employees to compete for promotion. Sample rewards: * Promotion-based pay increase * Status-based benefits Advantages: * Tries to maintain pay equity * Minimizes pay discrimination * Motivates employees to compete for promotion Disadvantages: Encourages hierarchy which may increase costs and reduce responsiveness * Reinforces status differences * Motivates job competition and exaggerated job worth. 3. ) Competencies-Based Rewards * Pay increases with competencies acquired and demonstrated * Employees now receive pay increases within each pay band partly based on how well they have acquired new knowledge and skills. * Skill-based pay-is a variation of compet ency-based rewards in which employees are rewarded for the number of skill modules mastered and consequently the number of jobs they can perform.Sample Rewards: * Pay income based on competency * Skill-based pay Advantages: * Improve workforce flexibility * Tends to improve quality * Consistent with employability Disadvantages: * Subjective measurement of competency * Skill-based pay plans are expensive 4. ) Performance-Based Rewards Here are some of the most popular individual, team and organizational performance-based rewards: * Individual Rewards * Bonuses- many employees receive individual bonuses for accomplishing a specific task or exceeding annual performance goals. Commissions- real estate agents and other salespeople typically earn commissions in which their pay increases with sales volume. * Piece rate systems reward employees based on the number of units produced. * Team Rewards * Bonuses- employees earn a bonus based on how well their store meets or exceeds specific fina ncial goals. * Gainsharing Plans- a reward system in which team members earn bonuses for reducing costs and increasing labor efficiency in their work process. * Organizational Rewards Employee Stock Ownership Plans (ESOPs) – a reward system that encourages employees to buy stock in the company. * Stock Options- a reward system that gives employees the right to purchase company stock at a future date at a predetermined price. * Profit-sharing Plans- a reward system that pays bonuses to employees based on the previous year’s level of corporate profits. * Balanced Scorecard (BSC) – a reward system that pays bonuses for improved results on a composite of financial, customer, internal process and employee factors.

The Historical Relevance of Masculine and Feminine Spaces Within the Home

This essay will analyze the historical relevancy of the thought of masculine and feminine infinites within the place and whether these thoughts are still evident in a 21stcentury South African context. This analysis will be done by utilizing the ideals placed on the Victorian Household and the psychological gender of the infinites, through looking into cardinal infinites within the De Villiers household place and how the design intercessions used in their place are relevant or irrelevant to the thought of masculine and feminine infinites. Through looking at both Public and Private Spaces within the house this extent will be analysed. The Victorian epoch is an epoch that has held a batch of symbolism to our current civilization. It has been the cause of some great argument about the gender functions on work forces and adult females for centuries ( Forty 1986: 110 ) . The Victorian epoch held the strongest grounds for inquiries to be asked about the house and what went on in doors ( Forty 1986: 109 ) . Our current society still lives by some of the regulations that were placed into the place environment, though a few functions may be reversed or neutralised. When looking at the cardinal civilization of the Victorian epoch the individual has to analyze the in-between category to upper category families that held more than three suites and had suites that were gender orientated ( Forty 1986: 106 ) . â€Å"As domestic environments have come to be regarded as marks of the residents ‘ characters, people have gone to great lengths to show a satisfactory history of themselves.† ( Forty 1986: 106 ) As people we base a big sum of what we think of a individual or household on their life conditions and therefore we project the coveted sentiment that we want from others onto our ain life infinites, to be perceived in a certain manner. This was a outlook that was seen in the Victorian epoch as good and predicted the hereafter of you and you relatives ( Forty 1986: 102 ) . The Home was seen as a category symbol that would project the wealth and position of the household that lived within ( Forty 1986: 101 ) . This was an of import portion of cognizing who to socialize with and what their personal worth would be to you. Sexs can merely be adequately evaluated in relation to their broader cultural contexts ( Smyth 1992:20 ) . This can find if one or both spouses in a heterosexual relationship tend to be either more feminine or masculine in the relationship. Cavallaro ( 2001:115 ) provinces that: â€Å"Anti-essentialists do non deny that work forces and adult females are biologically and anatomically different. However, they argue that maleness and muliebrity are non dateless worlds grounded in natural Torahs but really cultural constructs that change significantly through clip and space.† The sex of the individual does non impact the gender function that they have. How that will impact the relationship within the place in footings of the interior manner harmonizing to the gender function that is more prevailing. The De Villiers household place is a family that is normally found in South African, a mix of Afrikaans plaas and English City outlook ( De Villiers 2015 ) . The female parent was brought up in Johannesburg and the male parent on a farm in Nelspruit ( De Villiers 2015 ) . The family consists of the female parent, Debbi and the male parent, Lewis with their three boies over 21 life with them ( De Villiers 2015 ) . The household has a love for hosting friends and household in their infinites, this has made some design picks important in the house ( De Villiers 2015 ) . Debbi Studied to be a grade 5 instructor, but after holding her first boy chose to raise their kids as a stay at place Mother ( De Villiers 2015 ) . At this phase the male parent had a large portion in the design picks and certain things like flowered forms and coloring materials were non allowed to play a function in the communal infinites ( De Villiers 2015 ) . Debbi decided to make her ain drapes for the house and thi s shortly after became a concern that was conveying in more money than the building Job that Lewis had ( De Villiers 2015 ) . They shortly started to work together and this is when the alteration in the house happened and the opportunity for Debbi to convey Hints of florals into the house ( De Villiers 2015 ) . The house is over 85 old ages old and was renovated eleven old ages ago to modernize some of the characteristic and add to some of the infinites in the house ( De Villiers 2015 ) . The household hosts a big aggregation of familial old-timers that have been reupholstered to accommodate the manner of the house ( De Villiers 2015 ) . The mix between modern-day and old signifier a balance in this impersonal coloring material strategy place. The latest room to be redecorated was the telecasting room in February 2015 ( De Villiers 2015 ) . The outside is a common South African face brick outside. In the Victorian clip the work forces had sphere over what the outside of the house was to be this was because the exterior universe was a man’s universe ( Forty 1986: 104 ) . A masculine outside was seen every bit superior as it improved the power position of the household that lived within the house, if the outside was more feminine the house was seen as surrounding on a infantile look ( Ehrnberger, Rasanen & A ; Ilstedt 2012: 89 ) . The outside of the De Villiers house is masculine but the garden softens the exterior and makes the overall visual aspect more impersonal. As one enter the house you walk onto a raised platform that forms the transition to the private countries of the house and the public countries, this can be seen on the diagrammatic in Figure 1. The entryway looks into the unfastened program Formal life room ( Figure 1 and 2 ) . This room would be the equivalent to the music room and pulling room in a Victorian family. The infinite is divided into three defined sections: the first a Lounge country that is symmetrical with Colour doing the infinite asymmetrical, seen in figure 2 ; a seating country of two wingback chairs that has a tabular array with household images and other memorabilia, seen in Figure 2 ; and a Music country that has the piano and a music base, the piano has memorabilia on top of it, seen in Figure 2. The soft trappingss are in a bulk impersonal roof of the mouth with ruddy shock absorbers and pale blues or florals ( Figure 2 & A ; 3 ) being brought through, this a feminine manner of adorning the infinite ( Kinchin 1996: 13 ) . The dark forests of all the difficult furniture is a masculine trait ( Kinchin 1996: 13 ) . â€Å"Boundaries between interior mind and outward aesthetic look were turning of all time more indistinct† ( Sidlavskas 1996:70 ) . The overall design of the room is more feminine with the Photographs and shows of workss and embroideries throughout the infinite, these embroideries of the room can be seen as a nostalgic component of a more feminine nature of retrieving things from the yesteryear ( Morley 2002: 58 ) . The following infinite is the formal dining room that is off the kitchen and Formal life room, as can be seen in Figure 1. Figure 4 shows the full infinite of the dining room. Chiefly done in dark trappingss with a few cosmetic points. The room is more masculine with a strong contrast to the Formal life room. The Fire topographic point has a feminine expression to it and has been in the house since it was originally built. The furniture is all repurposed household old-timers. The images on the walls are prints and picture of work forces. These elements make the room more masculine and as it is more purpose decorated, therefore it has a more serious feel to it. This infinite is non a common used infinite and is kept for particular occasions where in the Victorian epoch it would hold been the most used room and the biggest position symbol in the house ( Kinchin 1996: 16 ) . This usage of the dining room would besides touch to the Victorian ideal of the stating ‘man of the Houseâ €™ and this would hence necessitate the infinite to come across more masculine to demo the ownership of the house unit. The outdoor terrace infinite that is off the dining room, seen in Figure 1, is a infinite used to observe household events. Morley ( 2002: 19 ) negotiations about the demand of the household to portion take in rites ( Birthdays, Easter and Christmas jubilations ) in certain countries of the house as a manner of demoing an â€Å"appearance of proper household relations† . This infinite in the De Villiers house is the Main terrace, which has been designed to be an amusement country. This country was added to the house ten old ages ago and has been used to observe a broad scope of events, every bit good as a favorite infinite to pass clip with one another. This infinite is a multi-purpose infinite that brings in the households love of nature into the infinite with the garden surrounding the infinite. This natural component is seen as a feminine side and with the swerving pendants and lighter colorss. the overall infinite has more of a feminine feel to the infinite. The Family Sitting room that is off the dining room, seen in Figure 1, is the most used infinite by the full household. Decorated in a Postmodern manner that is emotionally decorated ( Figure 6 ) and non functionally decorated, â€Å"stressing a alone and ‘daring’ combination of heterogenous furniture elements all favoured for their reliable single merits† ( Cieraad 1999: 9 ) . This infinite was redesigned in February and hence the gender function of the room has changed. All the dark wood trappingss have been limited and some painted white to give a softness to the difficult furniture. The walls have been repainted in a impersonal coloring material, while the coloring material blue has been brought in with florals and forms to equilibrate masculine and feminine in the room ( Figure 6 ) . The room that was predominately the son’s haven hence more masculine, has become a shared nervous infinite for the whole households use. The son’s sleeping rooms are each different and fit each of their personalities. The oldest son’s sleeping room ( figure 18 ) is bedroom 3. The color strategy is really similar to the remainder of the house with a more impersonal gender function. The in-between son’s sleeping room ( figure 15 and 16 ) is merely decorated with blues and a few points on his desk. The youngest boy ( figure 17 ) has the most points in his sleeping room and has a big about of memorabilia in the room. The color strategy is bluish and green. The male childs have masculine suites. â€Å"We must recognize that frequently place is ‘a contested sphere: an sphere where differing involvements struggle to specify their ain infinites within which to place and cultivate their identity’† stated by Ehrnberger ( Rasanen & A ; Ilstedt 2012: 57 ) . Each of the boies are seeking to happen their ain individuality in their single suites and therefore their suites are a contrast to th e overall manner of the house. The chief sleeping room suit that is off the chief passageway next to bedroom 1, seen in Figure 1, is the oasis in the house for the hubby and married woman. Figure 7 to 14 show the full suit. Each infinite has a different gender function and this shows who the infinite was designed more for the people populating within it. The sleeping room shown in figure 7, 8 and 9, is less ornamentally designed so the public infinites. The trappingss are in chiefly impersonal colorss with really small modeling on them. Each dark base has a different entreaty. There is a little terrace and seating country for the hubby and married woman to pass clip with each other in their shared infinite. The wife’s dark base ( figure 7 ) is round with a table fabric doing it softer, it has a works and a little lamp on the tabular array along with a few books and other points. Along with her dressing tabular array it marks her single infinite within the room. The husband’s nightstand ( figure 8 ) h as a pendant hanging over it, the base is made of a dark wood and has hemorrhoids of books on the base. The husband’s side of the bed is closest to his survey. â€Å"The surface of a room, the form of an object, its coloring material, can animate understanding or even antipathy†¦ objects become marks of a great figure of little actions† Paul Bourget ( Sidlauskas 1996:73 ) . The single infinites within the shared infinites are strongly defied unlike the remainder of the house. The suites off the sleeping room each have more masculine traits. The survey ( Figure 10 and 11 ) off the chief sleeping room is overruning with jumble and books. This infinite seems mussy but is a well-used infinite and is the husband’s chief infinite for himself in the house. The atrium off the infinite shows the demand for single infinite in the garden country for him every bit good. The bathroom seen in figure 13 and 14, shows a more masculine infinite with the usage of dark forests along the impersonal colors. There is really small ornament other than two pictures and a chair that has been placed in the infinite. The bathroom is more of a topographic point of map so emotion, doing the infinite more masculine ( Morley 2002: 57 ) . The De Villiers house was designed in a Gallic manner that would take one to believe that the muliebrity of that manner of design would be the most outstanding gender function within their house. This house shows that through the people the infinite is made a place and their personal gender functions, along with the functionality of each infinite determines the overall gender function of each infinite. Rothchild ( 1999: 11 ) negotiations about the alteration in ownership functions of the house due to the workplace going more feminine. This allows one to see that the household unit has a more balanced Gender function family due to Debbie and Lewis working together as co-owners of a concern, though Debbie now has a more design pick in the house. The private infinites applies to the person that spends the most sum of clip within that infinite. While the public infinite tend to be more masculine with feminine touches or elements being brought in to equilibrate the infinite. The outside o f this house does non hold an consequence on the overall gender function within the house. From my personal position, the De Villiers house tends to keep a more balanced sum of masculine and feminine gender infinites, though feminine elements outweigh the masculine elements in the public infinites. The overall design manner of the house stays consistent throughout the infinite.

Jeff Koons

Artist Research Assignment: Jeff Koons Jeff Koons was born in 1955 in York, Pennsylvania. When Koons was 7 years old, his parents put him in art lessons. In 1972 to 1975, he enrolled at Maryland Institute College of Art in Baltimore, Maryland. In 1975, he went to the School of the Art Institute of Chicago in Chicago, Illinois where he studied there for only 1 year. Then in 1976, he went back to Maryland College of Art in Baltimore, Maryland where he received his B. F. A. Jeff Koons has 4 sons with his wife Justine Wheeler-Koons, who is also an artist.He had one daughter named Shannon who as an infant was put up for adoption but in the mid-1990s, they reestablished a relationship together. Many of Koons works have sold for millions of dollars. Some of his major gallery exhibitions include the Museum of Contemporary Art in Chicago (1988), Walker Art Center in Minneapolis (1993), Deutsche Guggenheim in Berlin (2000), Kunsthaus Bregenz (2001), the Museo archeologico nazionale di Napoli ( 2003), the Astrup Fearnley Museum of Modern Art, Oslo (2004), and the Helsinki City Art Museum (2005).Jeff Koons has received numerous awards and honors in recognition of his cultural achievements, and artworks. (â€Å"Koons, Jeff. † Art Full Text Biographies. Publisher of Original Publication: The H. W. Wilson Company, 2009. Web. 12 Oct. 2012. ) â€Å"I get all my inspiration from the real world, so I’m much more involved in just walking down the street†¦. and finding out what’s going on in the world then to look at another person’s interpretation. † Jeff Koons, Flash Art, Summer 1997. (Brettell, Richard R. Modern Art, 1851-1929: Capitalism and Representation. Oxford: Oxford UP, 1999. Print. ).Based on the quote, he gets his ideas from objects around him that he sees and from there he develops an artwork. Jeff Koons uses cheap, throwaway objects, such as balloons or even ornaments, and with the materials he creates a large monument. (Doney, M alcolm, and Meryl Doney. The Oxford Children's A to Z of Art. Oxford: Oxford UP, 1999. Print. ). Jeff Koons artwork appeals to me because its different and unique. I like the fact that he takes cheap objects that he finds and uses them to create these wonderful art pieces. When I was looking at Jeff Koons artworks, I thought back to our tutorial discussions/debates where we were arguing back nd forth about what is art and what is not art. Many people believe that Jeff Koons artwork is not considered art, however I believe that his artworks are considered art because its his own creation and it is a new kind art that we have not seen much of. From our lecture, Professor Brandon Vickerd talked a little about Jeff Koons, and he stated that â€Å"Some people would look at his work as pioneering and of major art-historical importance, while others view his work as kitsch: crass and based on cynical self-merchandising. † (Taken from PowerPoint).By researching this artist, I found t hat basically anything could be considered art as long as you make it your own, original and make it look interesting. Works Cited Scholarly Source: â€Å"Koons, Jeff. † Art Full Text Biographies. Publisher of Original Publication: The H. W. Wilson Company, 2009. Web. 12 Oct. 2012. Books: Brettell, Richard R. Modern Art, 1851-1929: Capitalism and Representation. Oxford: Oxford UP, 1999. Print. Doney, Malcolm, and Meryl Doney. The Oxford Children's A to Z of Art. Oxford: Oxford UP, 1999. Print. Images: â€Å"Jeff Koons. † Jeff Koons. N. p. , n. d. Web. 6 Oct. 2012. http://www. jeffkoons. com/site/index. html. Annotated Bibliography (â€Å"Koons, Jeff. † Art Full Text Biographies. Publisher of Original Publication: The H. W. Wilson Company, 2009. Web. 12 Oct. 2012. ) This source contains information about Jeff Koons life, career, artworks, exhibitions, and other interesting facts. It is important for my research because it gave me a better understanding about Jeff Koons, and all the important events that happened throughout his life. (Brettell, Richard R. Modern Art, 1851-1929: Capitalism and Representation. Oxford: Oxford UP, 1999.Print. ) This source contains a quote that Jeff Koons said. It is important for my research because Jeff Koons tell us where he gets his inspiration for his artwork. (Doney, Malcolm, and Meryl Doney. The Oxford Children's A to Z of Art. Oxford: Oxford UP, 1999. Print. ) This source contains information about Jeff Koons artwork. It is important for my research because it gave me a better understanding about the medium that Jeff Koons uses to create his artwork. (â€Å"Jeff Koons. † Jeff Koons. N. p. , n. d. Web. 16 Oct. 2012. http://www. jeffkoons. com/site/index. html. This source contains information and images about Jeff Koons most famous artworks. It is important for my research because it gave me images and a description about the artworks. Two of Jeff Koons most popular artworks Jeff Koons is best know n for his so called dull and thoughtless works, which have included four-story-tall floral sculptures (Puppy) and massive chromium stainless steel balloon animals (Rabbit). ? This is Jeff Koons Sculpture called Puppy, which is made in a variety of flowers and its about 13 meters high (486 x 486 x 256 inches/ 1234. 4 x 1234. 4 x 650. 2 cm).This artwork was exhibited in Sydney, Australia at the Museum of Contemporary Art on December 12, 1995 to March 17, 1996. (â€Å"Jeff Koons. † Jeff Koons. N. p. , n. d. Web. 16 Oct. 2012. http://www. jeffkoons. com/site/index. html. ) ? In 1989, Jeff Koons created one of his most famous artworks, which he called Rabbit (41 x 19 x 12 inches/ 104. 1 x 48. 3 x 30. 5 cm). He took an already made inflatable rabbit, and covered it in a highly polished stainless steel colour. The Museum of Contemporary Art in Chicago currently owns this piece. (â€Å"Jeff Koons. † Jeff Koons. N. p. , n. d. Web. 16 Oct. 2012. http://www. jeffkoons. com/site/i ndex. html. )

Obama and US-Israel Relations Article Example | Topics and Well Written Essays - 750 words

Obama and US-Israel Relations - Article Example In fact, there has come the time when the sovereign state of Israel will be accountable for its actions and the continued pressure from the US for the peace-keeping process in the region will receive more momentum. The significance of Obama is that he has set the right passage for the state of Israel to join the community of peace seeking nations and to recognize its responsibility for the long-standing stalemate in this region. Significantly, this state has been responsible for political and social stalemate in the region and only the regressive reactionary forces of fundamentalism have gained and continue to gain from this state of affairs. Thus, there has come the time for Israel to come of age in this respect and the U.S role is critical. From the radical and critical standpoint of the several critics of Israeli policies it is essential for America to be firm about more than freezing settlements on freshly-grabbed land. For them, Obama has the better chance of doing something mea ningful in the region than any president since Israel's founding. "No wonder, then, that the Obama administration is already reverting to the old pre-Bush assumptions that have repeatedly been discredited in practice: that Israeli "intransigence" is the main obstacle to ending the conflict with the Palestinians; that "restarting" the "peace process" therefore requires putting the onus back on Israel; and that this in turn necessitates forcing Israel back to the 1967 borders." (Podhoretz) Therefore, it time for Israel to stop finding fault with the other side with charges of anti-Semitism and it is for the US to ensure that the peace-process in the region is not affected. The election of Barack Obama to US Presidency has a major impact on the peace process in the Middle East and it is the best thing to happen to the State of Israel since its founding. Whereas it is obvious that the role of the US president Barack Obama in brining the State of Israel back to the global peace process is generally accepted, there are critics who do not believe in this phenomenon of peace-keeping. Ben-Dror Yemini, who has been a fierce critic of the view that Obama can bring about any progress in the matter of Israel and according to him the West remains indifferent to the situation. "And where are the world's leaders Where is the wondrous rhetorical ability of Barack Obama Where has his sublime vocabulary gone Where is the desire that is supposed to be built into all American presidents, to defend and act on behalf of freedom seekers around the globe What is this stammering" (Caspit and Yemini) Yemini, along with Caspit, has been too critical about the abilities of Obama in bringing about peace in the region by forcing Israel to move in the path of peace process. However, it is obvious that the critical arguments made by Yemini do not give an exact explanation of the context of U.S Israel relations under Obama. According to him, "The voices being heard from Obama elicit concern that we are actually dealing with a new version of Chamberlain. Being conciliatory is a positive trait, particularly when it follows the clumsy bellicosity of George Bush, but when conciliation becomes blindness, we have a problem." (Caspit and Yemini) The Ma'ariv correspondents Ben Caspit and Ben-Dror Yemini harshly criticize the limited role of Barack Obama in responding to the needs of the region, especially in checking the

Differences and Similarities between Christianity and Islam Essay

Differences and Similarities between Christianity and Islam - Essay Example As the son of God, Jesus is an integral part of God. Christianity is based on the idea that God has revealed Himself through Jesus Christ. Every Christian should live in accordance with the ten Christian commandments that forbid people to kill, lie, steal, etc. These laws are designed to help a person to live a life that is pleasing to God. In this respect, faith in Jesus Christ as their personal savior is a central element of Christianity. The theme of salvation presented in Christianity is inextricably linked with the idea of Jesus Christ and his role in the whole of humanity. According to the Christian view, Christ is the Messiah who came to save the world. Faith in Jesus Christ and His atoning sacrifice is the central element of Christianity. A Christian is a person who believes in the death and resurrection of Christ who came into this world to save all humankind from sinfulness. In other words, Christianity is not conceivable without faith in Jesus Christ and His extremely impo rtant role for all of humanity. Faith in Jesus Christ as the Son of God is the opportunity for eternal life after death. Through the figure of Jesus, the concept of death receives the original interpretation.Christianity does not accept death as an end, rather, death is seen as the beginning of a new life, while life on earth serves as a preparation for it (Houben, n.d.). The first humans (Adam and Eve) were created by God for eternity but they ate the forbidden fruit and became mortal. Man has lost the right to live an eternal life on earth.

Selecting Variables into a Regression Equation Assignment

Selecting Variables into a Regression Equation - Assignment Example and $100,000p.a., Above $100,000), density of population in neighborhood (low, medium, or high). The data comprises of 31 observations for each variable. Using step wise approach to predicting the relationship between the dependent variable and independent variables, the correlations between these variables are determined as follows: From the above table, the significant relationships are indicated between number of injuries and parenting status and density of population. There is a positive relationship between number of injuries and parenting status and there is a negative relationship between number of injuries and density of population. Using MS Excel the following regression output is achieved. The regression model is only able to explain 5.8% of the total variations observed in 31 data entries (Kedem & Fokianos, 2002). The above table indicates coefficients of correlation between dependent variable and independent variables. The following regression equation is achieved: From the regression equation, it could be predicted that there is a negative relationship but not significant (p

Mitigating Burnout and Stress through Transformational Leadership Article

Mitigating Burnout and Stress through Transformational Leadership - Article Example TL is defined as performance and leadership beyond expectations. Studies have shown that the application of TL leads to efficiency and reduction of job stress among employees. A study, by use of questionnaires, was carried out by customer care service employees (CCSEs) to determine the relationship between TS, burnout, and JS. The questionnaire, which covered questions on measurements, TL, JS and Job burnout, were distributed to sampled hotels, restaurants and pubs in the Lower Mainland of Canada. Pubs were eliminated from the survey owing to few accepting to be studied leaving a sample size of 33.8% and 66.2% for hotel and restaurant CCSEs respectively. The responses were analyzed statistically and different hypotheses tested against the responses resulting in varying relationships between the different types of leadership, JS and burn out. The results showed that JS was directly proportional to burnout and inversely proportional to TL. This, as a matter of fact, showed that TL approaches and methods are beneficial to organizations. The article states that both transformational and transactional leadership styles have advantages though it pointed out that TL produced better results on employees and lessened stress levels. To be an effective leader, therefore, I would adopt the TL style. The article shows how TL reduces JS and burnout in CCSEs. CCSEs are subjected to different types of work environments which expose them to higher levels of stress compared to workers in most other fields. If TL produced positive results on these employees, then it would most likely work on employees of any other industry. Effective leadership has more to do with being a leader than a being a manager.  

The Effects of Autism on a Familys Social Participation From a Fathers Essay

The Effects of Autism on a Familys Social Participation From a Fathers Perspective - Essay Example In this study, the researcher conducted a qualitative investigation regarding the impact that autism has on a family's social participation from the father's perspective. The researcher will explain how using the Person-Environment-Occupation model may both increase levels of social participation and increase the overall wellbeing and mental health of family's of autistic children. The nature of Autism, a complex developmental disorder, remains largely elusive up to the present time. However, there have been myriad advances and discoveries regarding this condition (Rutter, 1999). Compared to other developmental disorders, Autism is being diagnosed at a rapid rate with an annual growth rate between 10 and 17% (Autism Society of America, 2007). This disorder has a prevalence rate in one out of every 150 births and affects approximately 1.5 million Americans (Autism Society of America, 2007). There is both a desire to treat the devastating effects of this disorder and a fascination to understand the nature of social interaction of patients with this condition. Large proportions of autistic patients exhibit differences in sensory processing and motor performance that may affect social participation and day-to-day functioning (Chawarska, Klin, Volkmar, & Powers, 2008, 104). In their research, Domingue, Cutler, & McTarnaghan (2000) found that family members that care for autistic children have been shown to have greater difficulty in developing and sustaining vital social connections both at work and at home. Social activities such as dinners, weekend outings, and vacations are greatly reduced and marital difficulties often arise from the difficulty of effectively supporting their autistic child (Fisman, Wolf, & Noh, 1989). In their 2005 study, Rodrigue, Morgan, and Geffken pointed out that fathers have been largely neglected in previous research of families with autistic children. They found that fathers of children with autism reported frequent use of both wish-fulfilling fantasy and information seeking as coping strategies. In addition to this, fathers with autistic children reported a greater financial impact and disruption of family activities when compared to fathers that did not have children with this disorder (Rodrigue, Morgan, and Geffken, 2005). While the researchers found that fathers adapt reasonably well to the needs of their autistic children, they also noted that autism had a significant impact on the family's social participation from the father's perspective (Rodrigue, Morgan, and Geffken, 2005). Cost of Care Numerous costs are involved in the treatment and care of autistic patients. When calculating the price of treatment, it is necessary to include direct medical, direct non-medical, and lost productivity costs. A complete treatment plan for an individual with autism may cost the public $3.2 million over the patient's lifetime (Moldin & Rubenstein, 2006, p. 476). In addition to this, the combined societal cost to treat all individuals with autism may amount to $35 billion over the pa

Catawba County, NC Essay Example | Topics and Well Written Essays - 500 words

Catawba County, NC - Essay Example With regards to law and governance, Catawba County is a member of the Western Piedmont Council of Governments. The 2010 census noted that there were 154,356 people living within the county. Similarly, the 2000 census noted that 146,515 people inhabited the county; representing around a 5.1% increase in total population over a ten year period (Basso 29). As opposed to the earlier representations of the economy which have been noted, the current economy of Catawba county relies heavily upon industrial manufacturing. This has partly been born out of the fact that the transportation hub of rail and highway as it developed helped the region to become highly competitive with skilled labor and ease of access to markets along the eastern seaboard as well as the rest of the United States. As a function of a high number of skilled labor jobs, the economy of the region has fared relatively well in comparison to other less industrialized regions within the United States during the economic downtown which has been experienced (Employment and Earnings 216). One of the main bragging points that the county has is with regards to the high number of famous individuals that hail from Catawba. These include a grand total of 12 NASCAR drivers (on of these of course being Dale Jarett, a pair of actors (James Best and Matthew Settle), a litany of singers/songwriters (inclusive of a member of the Grateful Dead and Tori Amos), a beauty queen, and a host of well renowned sportsmen in almost every discipline. This wide variety of talent that the county itself has produced over the past few years helps to flavor its culture and underscore the fact that even though it could be understood as a solid core of manufacturing, mass transit, and industry, it nonetheless has a solid base of culture that it has developed and continues to export

Empiricism Essay Example | Topics and Well Written Essays - 1250 words

Empiricism - Essay Example Recent philosophical knowledge has often argued that man’s senses can often fail to gain true knowledge. This is manifested in the film Matrix, when the story’s main character, Neo, realized that what he perceived to be real is actually not real. The world he has thought to live is actually a computer simulation program that has set to make an illusion of man’s existence. Hence, in this case, if we are to gain true knowledge through sensory experiences, yet our senses can fail us, then how are we to achieve true knowledge? According to Hume’s An Enquiry Concerning Human Understanding (p. 728), our senses inform us of the color, weight, and consistence of bread. It is through these very senses that man have come to know the world around him, and all the things in it. This is the basic premise of empiricism, which states that: †¦a theory of knowledge, which emphasizes those aspects of scientific knowledge that are closely related to experience, especially formed through deliberate experimental arrangements (Wikipedia, 2006). Everything that man learns is the product of his experience. David Hume regarded lively and strong as experiences and perceptions. On the other hand, he defined less lively events as beliefs or thoughts. This could explain the fact that people have learned to define and appreciate the very essence of love, happiness, sadness, and loneliness. Love and happiness are often associated with events that thrill and excite people with someone very close of meaningful for them such as experiences related to one’s first kiss, marriage proposal, giving birth, and the like. On the other hand, sadness and loneliness are usually related to experiences such as unattained goals and aspirations, fight and arguments, sickness, and even death. It is no doubt that children would easily recognize the definition of sadness

Exploring the Psychological and Emotional Issues as Relates to a Known Essay

Exploring the Psychological and Emotional Issues as Relates to a Known Stillbirth - Essay Example Pregnancies that reach 38 weeks of gestation normally don't result in the fetus being still born but occasionally this does take place. When it does the midwife and other medical professionals have to be prepared and willing to help the mother cope and seek professional help to get through the devastating tragedy she has to deal with (Geller & Neugebauer 2001, p. 432). The problematic situations that take place are of high concern and the grieving process in itself is just as complicated as attempting to understand the stillbirth of the baby. What makes the grieving process so difficult is the fact that the mother has not had the opportunity to bond with her baby so there are no memories there to comfort the parent at all. This is medically termed, 'the token of remembrance' and leads to high anxiety levels for many of these mothers due to the facts that they never had the opportunity to dress, caress, hold, or even speak with their babies (Radestad et al 1996, pg. 1505). Often the m other falls into a deep depression and goes through a series of psychological phases, some having been briefly mentioned. The traumatization is one very important factor that presents itself in cases such as this one. Some of these are self-blame, and guilt even though there might not exist a medical explanation for the loss whatsoever (Frost 1996, p. 54). As the research will show, psychoanalytical theory, although utilized in the past for assessments following stillbirths was popular in decades past it is now considered unreliable and does not provide relevant information that correlates with the emotional state of women who suffer from such a loss. Stillbirth is now considered to be an event that creates intense feelings of sorrow and depression which can turn to more serious psychological problems, far exceeding the regular baby blue syndrome that women have following a normal delivery of a live baby. Ultimately from having had personal experience with this young woman I can strongly say that I believe the psychosocial factors are what are of the highest concern in ensuring her well-being following this loss. The support that she needs from her spouse, a woman's support network, and her own relatives will definitely affect how she will appraise her loss and cope with it. These also will have a part in how well she manages the various emotional stages that she will indeed have to endure and how her level of distress will have to be managed as well. As was mentioned, depression and high levels of anxiety are the two most common psychological influences following such a tragic occurrence for women. The Case Study The case study shows a woman that was physically fit and took care of herself following the full 38 weeks of her pregnancy. There is no mention of cigarette smoking or alcohol abuse that could be tied in with the untimely death of her fetus in utero. Often these concurrent problems are what medical experts have found that can cause still-births and other related problems with a fetus while still in utero (Lester et al 2004, pg. 1477). However, as was stated, in this case there was no known

Law governing Turkey Essay Example for Free

Law governing Turkey Essay IVF (in vitro fertilization) refers to treatment for infertility, in which eggs are removed from a womans body, fertilized with sperm in a laboratory, and then returned to the womb shortly afterwards to continue developing. IVF has been greatly achieved by the Turkish Medicine community such that even individual mothers and couples from other countries hospitals in go into Turkey in order to get children through this process. The sperms donated by sperm donors undergo screening in order to check their health status and the desirable traits required by most patients (ourbodiesourselves para2). These advances in technologies are not in harmony with the culture and the law governing Turkey. The paces at which the technologies are advancing are greater than the rate at which the society is responding to such changes, especially by those in lower socioeconomic class. But again many people would prefer the idea of surrogate motherhood and oocyte donation to some new techniques that are applied in medical practice today. All over the world, Turkey included, people are still debating on the social and ethical impacts of oocyte donation and surrogacy on the society. According to (Selim, et al 34), not many studies have been carried out in Turkish society to get their views on surrogate motherhood and oocyte donation. But studies that have been conducted with an aim of investigating the ethical dilemmas faced by the Turkish people on in vitro fertilization and oocyte donation have shown that even most infertile married females would still not accept surrogate motherhood and egg donation. Most of them had preferred adoption to IVF method. They reason that, these advancements in medicine are against nature (Selim, Et al 54). Interestingly, many studies carried out in Turkey show that many people agree to oocyte donation. Analysis Ethics is the belief and principles that determine people’s behavior which in turn forms people’s culture. IVF and oocyte donation for a long time has been a topic of debate especially concerning their conflicting values to societal norms and at the same time the need to fulfill patients’ desires to have children. Normally infertile couples can make decision on what they want regarding having children but this is limited the laws that govern reproduction in Turkey. The laws have to be consistent with the socio-cultural and religious values, which in Turkey does not permit certain reproductive treatments. Ethical issues that have risen since this technology came to place include the spread of gay marriages which is against Islamic and Christian teachings and is a threat to moral being of most societies in the world (Jinemed Hospital para 4). Unfortunately, even Lesbian couples and gay men hire surrogates to give birth to their children. This is against the purpose for which the technology was developed. Another issue is the sustainability of most marriages not just in Turkey but in the whole world in general especially in USA where most divorce cases occur. Some women particularly those of high socioeconomic status prefer to stay single because after all there is oocyte donation and they can afford to pay surrogates. Some just do this because she would never want to be seen pregnant or to bear the pain of carrying the baby in her womb. These technologies have serious effects on marriages today since anybody can have a child whether in a relationship or not. Although Turkey does not experience high divorce rates as the USA, but it still poises a problem. The issue about the stability of the family has also been a major concern especially on the side of the surrogate mother comes from. The first surrogate mother in the world, Elizabeth Kane describes her ordeal as surrogate mother to be one of the worst experiences in her life since normally the society has eyes on you and your family. She says that being a surrogate psychologically and emotionally affects the mother, her husband and even their children. It even becomes difficult to think of surrendering the child to the mother due to the emotional attachment between the surrogate mother and the child. She considers being a surrogate to be prostitution (Ourbodiesourselves para 2). Conclusion IVF (in vitro fertilization) and oocyte donation had all the good intentions but its negative impacts were not seriously looked into before putting it into practice for human beings and that is the reason why coming up with a proper and all inclusive legislation has not been possible not only in Turkey but in any country in the world. Just like cloning has been a big issue and threat to humans, IVF might be different but it poses almost the same threat to human beings. Proper legislation is necessary to curb the ethical issues that have been raised by religious communities and the civil society. Again, just like abortion, legislation alone may not contribute much in reconsidering such practices. The most important is the attitude of the people towards such technologies. Works Cited Page Jinemed Hospital: Infertility treatment in Turkey. Intuition Communication Ltd, Istanbul 2010 Retrieved from http://www. treatmentabroad. com/infertility-treatment-abroad/turkey- infertility/jinemed-hospital/ Our Bodies Ourselves: The Politics of Womens Health. Health Resource Centre, Boston. 2008 Retrieved from http://www. ourbodiesourselves. org/book/companion. asp? id=31compID=67 Selim; Muharrem; Hakan; Mahir; Gulec; Adnan; Fatma; Ceren and Ozlem et al. Determination of the attitudes of Turkish infertile women towards surrogacy and oocyte donation. Professional Medical Publication, Karachi 2009

Purchase intentions for ready to eat products

Purchase intentions for ready to eat products Research Question: The research focuses on determining the consumer preferences and purchase intentions for packaged and ready to eat food products. Moreover, we also look into how and to what extent factors like relationship of social, demographics, psychographic/ lifestyle, personal and external media influences the purchase decision Synthesis and Application Consumer decision- making styles in short, shopping styles like lifestyles, are a prominent area of interest in consumer behaviour studies. Consumer choice processes vary according to the type of product involved, the timing and the people involved (Burns Gentry, 1990:520). Although brand decision-making represents a fair amount of deliberation during consumer decision making, it does not represent the whole consumer decision-making process (Harrel, 1990:739). (Alet C Erasmus, Elizabeth Boshoff and GG Rousseau, 2001) Consumers purchasing decisions take place over a period of time. The overall goal during this decision process is to evaluate various alternatives and choose the product that satisfies the consumer in an optimal way. Consumers get influenced by several major factors while they make their decisions. These factors can be grouped as social, cultural, pscyhological, and personal factors( Kotler Armstrong, 1997: 141). In addition, increase in the number and variety of goods, stores, and shopping malls, and the availability of multicomponent products and electronic purchasing capabilities have broadened the sphere for consumer choice and led to complicated decision making. (Hafstrom et al., 1992). One or more specific shopping styles dimensions may influence consumer-shopping choices, and these influences are relatively enduring (Sproles and Kendall, 1986). Broadly speaking, these are 3 types of approaches in studying consumer decision-making styles: Psychographic/lifestyle approach, which identifies hundreds of characteristics related to consumer behaviour; Consumer typology approach, which classifies consumers into several types; Consumer characteristics approach, which focuses on different cognitive dimensions of consumer decision-making (Fan et al., 1998). Since ready to eat packaged food has met a stiff resistance on health grounds, the decision maker in the family is also an important aspect. Prior research in this area has found that mothers make the purchasing decisions for monthly food expenditures of the family however, fathers carry out the act of purchasing. Promotional activities such as commercials, new product development efforts, packaging, pricing distribution strategies all play a significant role in determining the person that makes the purchasing decision in the family (Elif Akagà ¼n Ergin, Handan ÃÆ'-zdemir, Bà ¼lent ÃÆ'-zsaà §macÄ ±, 2005) Sproles and Kendall (1986) developed a Consumer Style Inventory (CSI) based on the assumption that consumer decision-making behaviour can be explained by eight central decision-making dimensions that influence a consumers decision making behaviour. The eight decision-making style dimensions were: perfectionism/high-quality consciousness, brand consciousness, novelty consciousness, price/value consciousness, impulsive/careless shoppers, recreational and hedonistic shopping consciousness, confused by over-choice shoppers, and habitual and brand/store loyal shoppers. Despite the eight-dimensional structure being confirmed in the original study, there are indications that the eight-factor model does not hold good in real life. Packaged food industry: Consumer behaviour Favorable nutrition information presented on a Nutrition Facts panel also led to more positive attitudes toward the product, nutrition, and purchase intentions and reduced perceived disease risk. The effects of the nutrition information on all dependent variables were more pronounced in the menu context than in the package context, even though the nutrient values were identical. (John C. Kozup, Elizabeth H. Creyer, Scot Burton, 2003). Moreover, that social class is basically inferior to income as a correlate of buying behavior for the consumer packaged goods. Perhaps some types of packaged foods not covered in this study would have shown greater purchasing relationships with social class; e.g., frozen shrimp and other types of cocktail snacks. (Myers, Stanton and Haug, 1971) These products tend to be criticized because:-   They typically are high in fat and calorie contents The reduced time cost and nutritional content associated with these foods is specifically blamed for obesity Sometimes Genetically Modified Foods are used Sometimes an irradiation process is used If heat processing is used the vitamins are lost Preservatives are always used Packaged food: Indian market In developing countries like India, the preferences of the consumers clearly indicate their priority for cleanliness/freshness of food products followed by price, quality, variety, packaging, and non-seasonal availability. The consumers preference of marketplace largely depends on the convenience in purchasing at the marketplace along with the availability of additional services, attraction for children, basic amenities and affordability (Jabir Ali, Sanjeev Kapoor, Janakiraman Moorthy, 2010) Consumer demand for detailed information regarding content and nutrition of packaged food products is likely to increase due to booming organized retail sector in India. There is awareness about different types of information on the food labels displayed on packaged food products, however, usage of such information as one of the criteria while purchasing packaged food product is relatively low. Indian consumers assign very high importance to information about food ingredients and nutritional contents of the food. They also have very strong preference for brand and the taste of the product. This preference makes them purchase a packaged food item even though it may not meet their criteria of healthy food or may contain some harmful ingredients. Most lifestyle products such as breakfast cereals, readymade dressings etc. that would mostly be used by people who have relatively higher levels of income and education would pay more attention to various kinds of label information. Moreover, the awareness regarding label information is dependent on the consumers level of education, income and kind of occupation. (Sushil Kumar and Anuttera Pandit, 2005) Additionally, researchers have also shown that as convenience becomes the goal for households, with an increase in the number of urban population, working women and income levels, RTE has become the fastest growing sub-segment in the packaged food category. However, in India home cooked food is the first choice. At the moment, regional and non-vegetarian cuisines are relatively under-serviced, with concentration on the vegetarian. RESEARCH METHODOLOGY The Research Design chosen is: Exploratory Research: Secondary Data Articles, Journals , Depth Interviews, Focus Group Discussions Conclusive Research: Descriptive Survey and Observation Firstly an exploratory research was conducted to gain insights and understanding about consumer buying behavior and customer preferences vis a vis RTE food products. This was done through the review of academic literature and depth interviews of retailers to identify relevant psychographic factors influencing customer purchase decisions. Secondly descriptive research has been undertaken in order to Profile the heavy users( frequent shoppers) of RTE products Quantitatively analyze the specified population exhibiting certain behavior regarding customer preferences Understand the degree of association of marketing variables with respect to packaged food products Make suitable recommendations. Data will be collected through structured questionnaires designed for the consumers. Depth interviews will be conducted for Retailers in Kozhikode. These responses have been analyzed by various statistical methods. Pretesting: Since our questionnaire has a majority of multiple choice questions there was a possibility of encountering order/position bias. This was done away with by having various sample forms filled with orders of questions as well as choices changed and finally the present form was frozen. The wording of certain questions was also changed after some rounds to pretesting making them more effective for understanding. For example Question 9 in the questionnaire has been changed from e.g. Before Pretesting: Q8. What influences your decision for the food products that you consume? After Pretesting:Q8. What influences your (as an individual) decision on choice of food products you purchase? Sampling technique Sampling methods are classified as either  probability  or  non-probability. In probability samples, each member of the population has a known non-zero probability of being selected. Probability methods include random sampling, systematic sampling, and stratified sampling. In non-probability sampling, members are selected from the population in some nonrandom manner. These include convenience sampling, judgment sampling, quota sampling, and snowball sampling Random sampling  is the purest form of probability sampling. Each member of the population has an equal and known chance of being selected. Systematic sampling  is often used instead of random sampling. It is also called an Nth name selection technique. After the required sample size has been calculated, every Nth record is selected from a list of population members. Stratified sampling  is commonly used probability method that is superior to random sampling because it reduces sampling error. A stratum is a subset of the population that share at least one common characteristic. Convenience sampling  is used in exploratory research where the researcher is interested in getting an inexpensive approximation of the truth. Judgment sampling  is a common non-probability method. The researcher selects the sample based on judgment. This is usually an extension of convenience sampling. Quota sampling  is the non-probability equivalent of stratified sampling. Like stratified sampling, the researcher first identifies the stratums and their proportions as they are represented in the population. Then convenience or judgment sampling is used to select the required number of subjects from each stratum. Snowball sampling  is a non-probability method used when the desired sample characteristic is rare. It may be extremely difficult or cost prohibitive to locate respondents in these situations. Snowball sampling relies on referrals from initial subjects to generate additional subjects. Sampling technique that we will use in our research will be the Convenient Sampling. The data will be collected through soliciting responses to the questionnaire designed for the study. The respondents will be contacted either in person or through e-mail. Sampling frame: Sampling frame is the actual set of units from which a sample has been drawn. In the ideal case, the sampling frame should coincide with the population of interest. For our research, the sampling frame that we will use consists of retail shops, groceries stores and malls. This sampling frame will ensure that the respondents chosen for the survey are the actual consumers/customers of the ready to eat food. E-mail will also be used to as a medium of data gathering. Since the people who usually consume the ready to eat food belongs to the relatively younger age group, the use of e-mail to invite the response will make sure that the survey is directed to the right target population. Sample size: The  sample size  of a  statistical sample  is the number of observations that constitute it. A larger sample size leads to increased  precision  in estimates of various properties of the  population. The sample size of 200 has been chosen for the survey. As according to central limit theorem, a sample of size of minimum 30 observations is required to perform statistical analysis. This sample was large enough to provide the data which could be further used for analysis and interpretation. Data Collection: The data will be collected through the questionnaires. The questionnaires will be filled either through soliciting replies through e-mails or contacting respondents personally. Thus the primary source of the data will be used in the analysis. Data Analysis We have designed our questionnaire such that the responses would give us nominal and interval data. We will be using the following techniques to analyze this data Univariate/ Bivariate Analysis Correlation and regression Multivariate Techniques such as cluster analysis, factor analysis (as applicable) ANNEXURE FOCUS GROUP DISCUSSION (FGD) Introduction The purpose of the discussion was to conduct evaluative research to determine (in order of priority) Understand the perception of the target audience about Packaged Ready to eat food Identify the main factors that influence a buyer to buy the products Understand the need of getting varieties in the ready to eat food material Identify the consumer preference of ready to eat food products Target Audience As per our understanding, ready to eat food would be generally preferred by Married women who dont get time to cook food Young working professionals and college students who stay in flats as bachelors Working population who travel a lot Focus Group Attributes There were 6 participants and discussion was moderated by a moderator. We selected participants from the PGP13 and PGP14 batches of IIM Kozhikode such that there were 2 female students who got married and were working before joining IIM K shared their past experiences 2 students (1 male and 1 female) who joined as freshers shared their experiences as graduation students and also as MBA students 2 students (both males) shared their experiences while they were working in jobs that involved a lot of travelling, before joining IIM K Seating pattern was as shown in the figure P3 P4 P22 P- Focused Group participants P5 P6 P1 M- Moderator M Beginning the Focus Group Discussion: The moderator welcomed the group with his introduction and facilitated introduction of the group too Moderator gave an overview of the topic This is an attempt to know the preferences regarding Packaged Ready to Eat foods from the young bachelors, from working women as they have to take care of the food at home and manage time also and from college going students who have scarcity of time and also look for variety and different taste in the products Subsequently the moderator set the ground rules. The moderator used predetermined questions and an assistant moderator took careful notes. Topics Discussed in the group Question: If ready to eat products are easily available in the market how many of you would like to purchase? Discussion: The group members had different preferences. Some members were concerned about the variety of products available and the price for the quantity. There was a small discussion around the usage of the pack and time factor. One member talked about how he started buying RTE as he stayed alone and this was very convenient to make and it gets ready in few minutes. It saves a lot of time and energy. Ranking was given to different attributes and the final rankings are as follows Taste Time saving activity Easier availability Increased convenience Food variety Price Question: What kind of options should be present in packaged food that you would plan to purchase? Discussion: Everyone was of the opinion that instant mix and packaged snacks like pasta, vermicelli, noodles and ready to cook Indian curries are essential. The final ranking was as follows: Confectionary (preferred across the group) Instant open and eat (preferred by young population) Instant mix to cook like dosa powder, gulab jamun mix (preferred by female users) Frozen food like peas, sweet corn (used for quick preparation of food by married women) Question: Are you brand loyal or would you be ready to switch to a different brand? Discussion: The group was split between brand-loyal and non brand-loyal customers. Brand loyal customers specified major brands like MTR, Kelloggs, ITC when they went for buying RTE foods. And the non brand- loyal customers switched among products whichever they found the best in taste or always looked for a change or went for trials of new products. However, even the brand loyal customers showed inclination to change brand if variety and better taste is available in novelty products. Question: Are you too particular about the cuisine in RTE foods? Discussion: The group consensually came to a conclusion that it preferred different cuisines depending on the time of the day. 1. Chinese- cup noodles, noodles, soups (evening snacks) 2. Mexican- cornmeal (in the morning hours) 3. Italian- Pasta, Bread 4. Indian- gravy, ready mix (main course) Question: Where do you usually shop for Ready to eat foods? Discussion: People had different options for shopping since RTE foods are easily available in the market. They mentioned the following options available whichever was closer to their residence Retail outlet Shopping malls Kirana stores Confectionary stores Question: What influences your decision on choice of food you purchase? Discussion: The group members were influenced by several factors while making a decision to buy a particular product from the various options available in the market of RTE foods. A list of influential factors which they specified is as follows: Advertisements Prior usage experience Friends/ neighbors Retailer on the shop Question: Do you consider price as a major criterion to choose among the products available? Discussion: Most of the group members said that price was not as important a criterion as taste and quality. Moreover the price range of these kinds of products was within range of Rs 50-100, it didnt play a very big role in buying decision process. Inference From the following inferences of the focus group discussion, we designed our questionnaire People do take cuisine into consideration while purchasing packaged food. Taste was the most important criterion followed by ease in making and time consumed. Time was a major factor too as the target segment was young and working population and for them time is always scarce and critical. Word of mouth also played an important role in considering new products for consumption. Value for money in terms of quality and variety was considered to a certain extent before buying a packaged food product. QUESTIONNAIRE Questionnaire instructions Please answer all the questions Unless specified, please select only one option as a response for each question Questionnaire design Q1. Do you buy ready-to-eat (Packaged) food? 1 = Yes 2 = No Q2. In a typical week, how often do you buy packaged food? 1 = Less than once 2 = 1 to 3 times 3 = 4 to 6 times 4 = More than 6 times Q3. Why do you buy packaged food? (More than one option can be chosen) 1 = Convenience 2 = Taste 3 = Nutrition 4 = Quality 5=Price 6 = any other reason, please specify _______________ Q4. Please indicate your food preference. 1 = Vegetarian 2 = Non-vegetarian 3 = Both Q5. What cuisine do you prefer? (More than one option can be chosen) 1= Indian 2 = Chinese 3 = Italian 4 = Mexican 5 = Others, please specify _______________ Q6. Generally during which phase of week do you consume packaged food? 1=Monday to Friday 2=Saturday to Sunday = All days Q7. From where do you buy processed food? (More than one option can be chosen) 1=Retail outlet 2=Shopping malls 3=Kirana stores 4=Confectionary stores, 5=Others, please specify _______________ Q8. What influences your (as an individual) decision on choice of food products you purchase? (More than one option can be chosen) 1 = Children 2 = Advertisements 3 = Spouse 4 = Friends 5 = Retailer on the shop 6 = Others Q9. What is your age group? 1 = 15 to 25 years 2 = 25 to 35 years 3 = 35 to 45 years 4 = Above 45 years Q10. What is your occupation? 1 = Student 2 = Public Service 3 = Private Service 4 = Self-employed 5 = Homemaker 6 = Other, please specify _______________ Q11. Do you live with your family? 1 = Yes 2 = No Q12. What is your monthly income (in Rs.)? 1 = Below 15000 2 = 15000-25000 3 = 25000-35000 4 = Above 35000 5 = cannot disclose Q13. Usually, where do you consume packaged food? 1 = Home 2 = Workplace 3 = Both 4 = Other Q14. On a scale of 5, how satisfied are you with the packaged food, where 1 is least satisfied and 5 is highly satisfied? 1 2 3 4 5 Q15. On a scale of 5, how likely are you to recommend packaged food to others, where 1 is least likely and 5 is highly likely? 1 2 3 4 5 DEPTH INTERVIEW OF RETAILERS We plan to have depth interviews with 1-2 retails and ask them following questions: Which category of food sells more? Which type of packaged food is preferred? Do you have refrigeration facilities? For how many years you have been in the retail business? How many customers visit your shop every day? Which is the peak hour of your business? What age group of customers visits your shop? Which type of customers prefers packaged food? Has the sales of packaged food changed over the last three years?

Coca Colas Entry Strategies Into The African Market Marketing Essay

Coca Colas Entry Strategies Into The African Market Marketing Essay Coca colas entry strategies into the African market. The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Coca-Colas headquarters are in Atlanta, Georgia, in America. It is best known for its flagship product, Coca-Cola, and is one of the largest corporations in the United States. Today, Coca-Cola is an internationally recognized soft drinks company with ambitious plans to further grow the brand. The company owns the majority of the soft drinks available in coolers and in vending machines in the western world. Some of these brands include, Coca-Cola and sub brands1, Dr Pepper, Fanta, Sprite, Oasis and PowerAde. A full list of Coca-Colas affiliated brands can be found on their corporate website2. The 2005 Annual Report states the company sells beverage products in more than 312 countries or territories.3 The international presence of Coca-Cola is phenomenal and its logo, advertising and colours are among the most recognized in the world. When an organization has made a decision to enter an overseas market, there are a variety of options open to it. An organization wishing to go international faces three major issues: i) Marketing which countries, which segments, how to manage and implement marketing effort, how to enter with intermediaries or directly, with what information? ii) Sourcing whether to obtain products, make or buy? iii) Investment and control joint venture, global partner, acquisition? Decisions in the marketing area focus on the value chain . The strategy or entry alternatives must ensure that the necessary value chain activities are performed and integrated. . One of the critical questions to examine in establishing an international development strategy is to select the entry mode in the target foreign country and the distribution channel. Several alternative entry strategies can be considered, Multinational enterprises (MNEs) are expanding their global reach, carrying their products and brands to new and diverse markets in emerging economies. As they tailor their strategies to the local context, they have to create product and brand portfolios that match their competences with local needs. A multi-tier strategy with local and/or global brands may provide MNEs with the widest reach into the market and the potential for market leadership. However, it has to be supported with an appropriate combination of global and local resources. Foreign entrants thus have to develop operational capabilities for the specific context, which requires complementary resources that are typically controlled by local firms.One of such an organization is coca cola company. Coke has recently started to heavily invest in the African market. Africa was actually a low priority region for Coca-Cola until 1997 when citing rapid population growth and disproportionately low sales, the company developed a new market strategy aiming to double sales in 5 years. Indeed, per capita consumption in Africa has grown from 18 servings in 1986 to 37 servings in 2006. Unit case volume sales are up 4 percent from 2005 to 2006. This growth was predominantly driven by 23 percent unit case volume growth in Egypt, after Coca-Cola opened a new divisional office in Cairo. Coke has clearly decided to focus its energies on emerging markets throughout the world and Coke can honestly brag about increasing its sales volume on a global scale. However, as new countries are aggressively targeted by Cokes marketing machine, dietary patterns change, and the rate of western-style diet-related diseases increase. Entry strategies into the African market. Coca Cola Company entered into the global market using various modes of entry. The most common modes are exporting, licensing and franchising. Besides exporting beverages and its special syrups, Coca cola also exporting its merchandises to foreign distributors and companies. The company has also started licensing with bottlers around the world and supplying its special syrup necessary to produce the product. Coca cola works with more than 300 bottlers internationally to produce, deliver, market and sell products around the world. In 1984 a candy store owner Joseph A Biedenham began bottling coca cola to sell using common glass called Hutchinson. Benjamin F. Thomas and Joseph B. Whitehead have made first bottling agreement with Coca cola. During 1900-1909, three main bottlers divided the country into territories and sold bottling rights to local entrepreneurs. In 1916, a distinctive bottle called contour bottle has been designed to distinguish from imitator. The contour bottle became trademark status by U.S patent office. During 1920s more than 1000 coca cola bottlers were operating in U.S. Between 1920s and 1930s, company leader Robert W. Woodruff began expand internationally through establishing bottling operation outside U.S. In 1940, before World War II, 64 bottling plant were setup around the world. During 1970s and 1980s many small and medium-sized bottlers consolidated to better serve huge amount of global customers. Strong licensing relationship with bottlers became the base for Coca Colas entire business growth. Franchising is a special type of licensing strategy. There is various type of franchising. The type used by Coca Cola is manufactured-sponsored wholesalers franchise system. In franchising the finished products and sold to the retailers in local market. In case of Coca Cola Company licensing proved most suitable mode of market entry. T he licensing strategy must ensure ongoing competitive advantages such as export market opportunities, low-risk manufacturing relationships, and diffusion of new products. Other market entry mode such as exporting also proved useful in expanding globally. à ¢Ã¢â€š ¬Ã‚ ¢ Coca-Cola has massive world appeal. The products image is loaded with over-romanticizing, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Colas greatest strengths.7 à ¢Ã¢â€š ¬Ã‚ ¢ Additionally, Coca-Colas bottling system is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintaining a local approach. The bottling companies are locally owned and operated by independent business people who are authorised to sell products of the Coca-Cola Company. Because Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers. Other brands owned by the Coca Cola company that have a strong brand image.8 à ¢Ã¢â€š ¬Ã‚ ¢ Seasonal advertising awareness e.g. TV Christmas advert and summer advert. à ¢Ã¢â€š ¬Ã‚ ¢ Coca-Colas brand name is known well throughout 94% of the world today à ¢Ã¢â€š ¬Ã‚ ¢ Coca-Colas bottling system also allows the company to take advantage of infinite growth opportunities around the world. This strategy gives Coke the opportunity to service a large geographic, diverse area. . Coca-Cola has successfully employed the hub-and-spoke model in multiple rural emerging markets. In Africa, for instance, 9 Coca-Cola set up Manual Distribution Centers in which an independent person was given the rights to distribute Coca-Cola products within a defined radius14. Similarly, in India local entrepreneurs sell Coca-Cola using all possible means of transport, ranging from trucks, auto-rickshaws, cycle rickshaws and hand carts, to even camel carts in Rajasthan and mules in hilly areas, to transport its product from the nearest hub.15 (See exhibit 3) As Colgate and Coca-Cola have shown, the hub-and-spoke model for FMCG products works well because it addresses the inventory cost and transportation infrastructure issues that are associated with distributing products in rural emerging markets while also providing for good product availability at the small-village level. In the villages, farmers earn the bulk of their income during two to three peak harvest months, earning nothing during troughs. Farm labors get a daily wage when thereà ¢Ã¢â€š ¬Ã… ¸s work to do; at other times they sit around idle, migrate to towns, or scratch a living from other sources.36 Equally important is the ability to execute on the ground and deliver consistently across this wide variety of markets, even as they change and mature over the longer term. Many of the early entrants to Africa have established successful, profitable businesses. Companies have been able to generate competitive advantage by influencing consumer preferences, building brand loyalty and shaping industry structure before competitors have a chance to become established. The majority of emerging market nations continue to have largely rural, agrarian-based economies.1 In Africa alone, of the seven hundred million residents , roughly five hundred million people lived in rural areas.2 Delivering products and services into this market presents both unique challenges and enormous opportunities for companies. The nature of rural emerging markets makes building a successful marketing channel challenging. The population is widely dispersed, transportation infrastructure is poor or non-existent, household incomes are low and sporadic, and traditional methods of creating brand trust and awareness will not work. I propose that an entering company needs to design marketing channels that both successfully deliver products to customers in a capital-efficient way, and that unlock the latent desire that customers have to purchase and receive those products. In this manner, not only are transporters and warehouses part of a successful marketing channel, but so are entities that educate customers about products and services they may not know they need, as are the financial programs that help customers finance their purchases. The key points coca cola company should focus on when designing their rural distribution networks in emerging markets are as follows: 1. The company should choose the distribution network model that is appropriate for the product or service it is selling. 2. While continuing to meet the customers needs, the company should aggregate consumer demand into central locations as much as possible in order to decrease inventory and transportation costs. 3. The company should consider taking advantage of rural entrepreneurs (REà ¢Ã¢â€š ¬Ã… ¸s) to facilitate last-mile product delivery and sales. Such rural entrepreneurs include retailers and kiosk operators. Although consumers in rural emerging markets clearly have low and sporadic incomes, it would be a mistake to assume that these consumers necessarily desire to purchase cheap products. Instead, as Prahalad writes, the consumers are very brand-conscious and are motivated to buy quality goods. However, at the same time, they are by necessity very value-conscious.37 The challenge for companies entering this market is to offer consumers high-quality products and brands while also offering . When AIDS advocates in Africa noticed that Coca-Cola products were available in remote African villages, it sparked the idea that perhaps the companys supply chain experts could assist in delivering life-saving drugs to AIDS victims. The drugs are typically hard to come by, especially in the outlying regions of poor countries. In some regions, it is not uncommon for the drugs to take 30 days to get through a nonprofits supply chain before arriving at their final destination. In 2009, the Global Fund to Fight AIDS, Tuberculosis and Malaria asked Coke for assistance improving the organizations supply chain. The company agreed to help with a project in 2010, and the corporation worked with the Global Fund, Tanzanias Medical Stores Department, the Gates Foundation and Accenture Development Partnerships to get life-saving drugs to far-flung villages in Africa. What we noticed was that Coca-Colas products always seemed to get to every remote region, and we thought that if they could get their products there, with their support, maybe we could, too, said Gabriel Jaramillo, the Global Funds general manager, according to the Daily Beast. The drug supply chain hasnt been perfected, according to a study from the Yale School of Public Health. However, it has greatly improved access to medication in rural regions. Ill patients now have an 80 percent chance of receiving the correct medication, up dramatically from only a 50 percent chance two years ago. While the old delivery systems took a month to get drugs to the correct area, supply chains have been optimized and delivery time is now estimated at merely five days. Coca-Cola isnt doing all the work for the project they give expert advice and input, but Tanzanias Medical Stores Department is chipping in and having its employees learn the basics of supply chain management, logistics and distribution. However, the project doesnt only involve learning about how supply chains operate. All the partners are working to develop infrastructure in poorer developing areas, so Coke products and medications can more easily get where theyre needed most. Due to the success of this program, it has expanded to Ghana and Mozambique, where supply chains are still too underdeveloped to get rural residents the drugs they need. By working with one of the worlds largest distributors, groups looking to expand access to AIDS medication have developed a new system to better serve ill patients in remote regions.

The Relational Nature of Species Concepts :: Species Positivism Essays

The Relational Nature of Species Concepts ABSTRACT: Édouard Le Roy as early as 1901 observed the existence of an intellectual movement seeking to break from traditional positivism and set for himself the task of drawing up the program of this new positivism. Noting that this program precedes the Vienna Circle, I endeavor to determine its nature and to evaluate its impact on logical positivism. Viewed in this light, the discussions between Le Roy, Poincarà © and Duhem appear more prolonged and substantial than is usually thought. What we have here is perhaps not a homogeneous doctrine but a vigorous intellectual movement, from which logical positivists were able to borrow specific theses in their attempts to mitigate Mach's strict positivism; more important still, they had before them an example of neopositivism. History is not the only concern: among the issues debated, one encounters the claim that facts are theory-laden. This claim still stirs controversy today. An inquiry into the origins of the claim is one way of c larifying the arguments involved. The definition of the concept of a species has been a recurrent issue in evolutionary biology at least since the publication of The origin of species (Darwin, 1859). Despite numerous treatments (e.g., Ghiselin, 1974, 1987; Hull, 1976a, 1976b, 1978; Kitcher, 1984; Kitts, 1984; Kitts & Kitts, 1979; Mayr, 1957, 1963, 1976a, 1976b, 1987; Meglitsch, 1954; Mishler & Brandon, 1987; Mishler & Donoghue, 1982; Sober, 1984; Sokal, 1973; Sokal & Crovello, 1970; Wiley, 1978), the species problem still represents a conceptual issue. In the present paper, I submit that all species concepts are relational in nature. In its most general expression, this idea is not new. Indeed, according to Mayr (1976a), "the species concept is a relational concept" (p. 480). However, the interpretation and further elaboration I propose is different from Mayr's. The crucial difference is that I adopt the set-theoretic notion of a relation. A consequence of this adoption is that, in contrast to Mayr, who restricts his idea to the relation of reproductive isolation (which defines his own species concept), I argue that the set-theoretic notion of a relation allows us to define any species concept in terms of some kind of relation. A second consequence has to do with the rejection expressed by Mayr and others towards viewing species as sets. I shall have something to say about this issue at the end of the paper. The notion of a relation is central to scientific concepts in general, and the species concept is no exception.

Chaucer :: essays research papers fc

The Medieval Church and Chaucer’s Canterbury Tales In discussing Chaucer's collection of stories called The Canterbury Tales, an interesting illustration of the Medieval Christian Church is presented. I think that the Medieval Church was full of corruption, and Chaucer depicts this corruption through The Pardoners Tale. At the same time as the corruption, there can also be an argument for the opposing side stating that the church is not corrupted. This can be shown with the character of the monk from The Monk’s Tale. While people demanded more voice in the affairs of government, the church became more corrupt and this corruption also led to a more crooked society. In history then, there is a two way process where the church has an influence on the rest of society and of course, society influences the church. This is naturally because it is the people from a society who make up the church....and those same people became the personalities that created these tales of a pilgrimage to Canterbury. The Christianization of Anglo-Saxon England was to take place in a relatively short period of time, but this was not because of the success of the Augustinian effort. Indeed, the early years of this mission had a discrepancy which shows in the number of people who hedged their bets by practicing both Christian and Pagan rites at the same time, and in the number of people who directly didn’t want to believe at all when a Christian king died. There is certainly no evidence for a large-scale conversion of the common people to Christianity at this time. Christianity did not initially provide a unifying element but was by the later seventh century to provide the basis of a structure of organization, which overreached the frontiers of the individual, highly competitive English kingdoms(Making 15). Augustine was not the most diplomatic of men, and managed to antagonize many people of power and influence in Britain, who had never been particularly enthusiastic to save the souls of the Anglo-Saxons who had brought such harsh times to their people. In their isolation, the British Church had maintained older ways of celebrated the major festivals of Christianity, and Augustine's effort to force them to conform to modern Roman usage only angered them. When Augustine died (some time between 604 and 609 AD), then, Christianity had only an insecure hold on Anglo-Saxon England, a hold that was limited largely to a few in the aristocracy. Chaucer :: essays research papers fc The Medieval Church and Chaucer’s Canterbury Tales In discussing Chaucer's collection of stories called The Canterbury Tales, an interesting illustration of the Medieval Christian Church is presented. I think that the Medieval Church was full of corruption, and Chaucer depicts this corruption through The Pardoners Tale. At the same time as the corruption, there can also be an argument for the opposing side stating that the church is not corrupted. This can be shown with the character of the monk from The Monk’s Tale. While people demanded more voice in the affairs of government, the church became more corrupt and this corruption also led to a more crooked society. In history then, there is a two way process where the church has an influence on the rest of society and of course, society influences the church. This is naturally because it is the people from a society who make up the church....and those same people became the personalities that created these tales of a pilgrimage to Canterbury. The Christianization of Anglo-Saxon England was to take place in a relatively short period of time, but this was not because of the success of the Augustinian effort. Indeed, the early years of this mission had a discrepancy which shows in the number of people who hedged their bets by practicing both Christian and Pagan rites at the same time, and in the number of people who directly didn’t want to believe at all when a Christian king died. There is certainly no evidence for a large-scale conversion of the common people to Christianity at this time. Christianity did not initially provide a unifying element but was by the later seventh century to provide the basis of a structure of organization, which overreached the frontiers of the individual, highly competitive English kingdoms(Making 15). Augustine was not the most diplomatic of men, and managed to antagonize many people of power and influence in Britain, who had never been particularly enthusiastic to save the souls of the Anglo-Saxons who had brought such harsh times to their people. In their isolation, the British Church had maintained older ways of celebrated the major festivals of Christianity, and Augustine's effort to force them to conform to modern Roman usage only angered them. When Augustine died (some time between 604 and 609 AD), then, Christianity had only an insecure hold on Anglo-Saxon England, a hold that was limited largely to a few in the aristocracy.

Children of Heaven Review

Children of Heaven This movie made me very thankful for everything I have in my life, including my shoes. I found it sad that All could not Just speak up for himself. If All would have asked the man working the grocery store about the shoes, then he might not go to all the trouble in the first place. I found it sad that the children had to work, and never got to play. The quality of life for this family bothered me deeply, and it made me blessed for the childhood that I had. The kids in this movie worked almost as servants to the adults, maintained pristine manors, and showed great perseverance.I noticed most of the adults in the movie were very strict, stern, and seemed like they were not afraid to beat a child. All made some of the highest grades in his class despite his hardships, he was a responsible kid. I Just don't understand why he did not speak up about the shoes to his teacher, principle, or coach. It was sad to see kids having to stick together, and share a pair of shoes t o prevent one of them from getting a beating. All's sister should have asked the other girl wearing her shoes, where she got them.The girl may have Just given them to her in exchange for the en, or when she received her new shoes. This movie was one hardship after another, heartbreaking for me to watch. It makes me want to donate shoes for children who may not have any at all. It was sad to see people In the movie live In lavish mansion, and then compare It to All's home. All's dad was paid very good for his gardening work, this money would be a precious asset to his family. When the man at the mosque gave All's dad the tools, this showed how the Islamic community supported the others In need. Overall It seemed Like a rough situation to me.

Speech introducing the poetry of Elizabeth Bishop

My fellow students and writers, welcome. The honour of speak to you, the poets of the future, has been bestowed upon me and I hope I ordain not disappoint. As Stephen Spender erst said I headache I cannot make an amusing speech as I read that altogether(prenominal) geniuses be de demoralize of humour. Today I progress be speaking astir(predicate) match little of the greatest female poets of the twentieth century, and whizz of my own per tidingsal favourites, Elizabeth Bishop. Theres nothing to a greater extent embarrassing than being a poet really.The deli truly of this modest poet convey the shy c one timealed qualities of a woman who was spectacular in being unspectacular. Bishop was neer preoccupied with the disused idea of being a poet. This gave her a sincerity that transposed to her verse in expressing the emotional journey that was her life. Her verse echoes a life well lived with extremes of emotion from the joy of heightened awareness, to abject isolation and depression. Elizabeth Bishop was born in America in 1911. Her father died dead after her birth and at the advance of five Bishop lost her m separate to affable illness.These irate lessons of life, so early learned, left(p) a void in Bishops life, the void of a settled loving family. Her verse form Filling Station explores the themes of love and family which depicts her longing to be loved and to belong. The metrical composition describes a family sustainment amongst the oil and dirt of a pick station. At initiatory she dismisses the filthy stupefy Oh but it is dirty But as in more of her song Bishop looks beyond the obvious to find a looker and homeliness within all the dirt. In this song she comes to the conclusion that Somebody loves us all.This short sentence has gained the power of a proverb for me in my life and Im accredited it will h authoritative-enough(a) resonance with legion(predicate) of you too. This comforting thought, wise and true, shows how Bi shop reveals the truth through her close observation of the little things in her quest for self-discovery. Bishops original style of exhibit situations is in like manner clear in her meter The Prodigal. Have you ever wondered what happened to the prodigal son during his transgression from home? Well Bishop did in this clever poem which focuses on the conk part of the prodical sons life.This effectively simple poem describes mankinds need for companionship, she herself being a self-proclaimed outsider. As an outsider Bishop led a very unsettled restless life draw as desperately and energetically nomadic. She once said All my life I subscribe to lived and be moderated very much akin the sandpiper just running atomic pile the edges of variant countries and continents. Here Bishop confesses of a great believe to travel, discernibly in search of the home she never had. Bishop wrote the poem Questions of Travel which depicts the time she spent in Brazil.Although it was a plac e of immense beauty, she very much felt separate and outside of it. She asks Should we have stayed at home wherever that may be? which shows Bishops great loneliness in searching for belonging. In this poem she also questions the humane need to travel to impertinent foreign places. It foregrounds the issue of whether the tourists quest stems from an spare desire to savour landscapes of difference or whether it might have a darker motive, resembling the imperialistic desire to quash and acquire other lands.She then asks if it is childishness that causes us to cathexis to see the sun the other way well-nigh. More humorously this poem signifies the limitations of human knowledge and understanding of foreign cultures. after all are we not all guilty of inwardly complaining of the intrusive tourists that plague our country annually? Bishop asks Is it salutary to be watching strangers in a play in this strangest of theatres? However Bishops pipeline promoting the merits of tr avel will banish the proscribe thoughts of even the most xenophobic among us.I feel many will wassail the theatrical differences conveyed in this poem as Bishop is so wry and honest about the differences amidst locals and tourists. A striking photographic quality of images is atypical of Bishops poetry. Her poem The Fish uses address that is imagistic and precise in describing the confrontation between an amateur fisher and a tremendous battle-worn fish. The poem is rich in imagery, simile and allegory and uses layering of images which describes in intricate expand the new caught fish.Bishop is an empathetic imaginative observer as she describes the fish inside and out down to The dramatic reds and blacks of his shiny entrails, and the pink locomote bladder like a monstrous peony. The final examination line until everything was rainbow, rainbow, rainbow And I permit the fish go describes a moment of epiphany and apocalypse common to Bishops poetry. Bishop pronounces a mer ciful verdict on the life of the venerable old fish which contrasts strongly with mans attempt to conquer nature. This moral poem is one to recollect about the next time you go fishing.My favourite poem by Elizabeth Bishop is introductory Death in Nova Scotia. The full complexity of childhood is effectively evoked in this simple poem about the finale of her cousin. This is a poem we can all relate to as it conquers a childs first experience of shoemakers last. Although written in her fifties, Bishop manages to capture the confusion she felt as she essay to understand the finality of death. This poem has rather a chilling quality which echoes the do by sequence death has taken in extinguishing the life of a child.The final stanza, although chilling, is one of my favourite entraps of poetry. The vulnerability and fear created as the child doubts the presence of an future is true of my experience of death and Im sure others. The child Bishop asks But how could Arthur go clutc hing his diminutive lily with his eyes shut up so tight and the roads deep in snow? This final line modify with poignancy is a perfect eccentric of Bishops simple but effective style. Oscar Wilde is quoted as saying One should rejoice in the beauty, the joy and the wonder of life the less said about lifes sores the better.However, Bishop manages to do twain successfully in her striking and classifiable poetry that will give much pleasure for years to come. Her poetry covers topics from death to family and from travel to morality. Her keen eye for detail, her finished observations and her simple, concise description of the world around us makes Elizabeth Bishops poetry an animated read. Her poetry boasts genuine feeling which originates from her own harsh experiences in life and often expresses a greater understanding of life and death.Her benignant style makes her poetry a impregnable favourite among many amateur writers and poetry lovers. I hope I have instilled in you toda y the joys of reading the poetry of one of the most influential females of the last century. I will now leave you with a final quote from Elizabeth Bishops poem called Poem. This poem maps the readers experience of reading poetry, from unconcern to recognition of a common humanity. biography and the memory of it cramped, dim, on a piece of Bristol board, dim, but how alive, how touching in detailthe little that we get for free, the little of our sublunary trust