Haagen Dazs Marketing Plan - 1213 Words

The marketing environment focus analysis external environment to effect our industry market and how to effect our customer relationship to make it successful The marketing environments can analysis both of micro-environment and macro-environment. The micro-environment can analysis our company how to serve our customer â€Å"which is included the company, supplier, marketing intermediaries, customer markets, competitor and public†.(Philip 2010). The macro-environment is analysis outside company to effect micro-environment â€Å"which is included demographic, economic, natural, technology, political and cultural† (Philip 2010).. First of all, I would like to one by one to apply Haagen-Dazs. Micro-environment [pic] Sources: The company†¦show more content†¦Haagen-Dazs is need to maintain the customer rate. Macro-environment [pic] Sources: Demography The term of population in term of the gender, to follow market research said that 60% customer is girl to buy our Haagen-Dazs ice-cream. 40 % customer is boy to buy our Haagen-Dazs ice-cream. This figure is source from Haagen-Dazs day to day statically. The term of age target, Haagen-Dazs set target around Generation Z and Generation X to sell Haagen-Dazs ice-cream, from the market research figure said that around 30 % source from generation X to buy Haagen-Dazs ice-cream, 25% sources from generation Y and 45% sources from generation Z to buy. Haagen-Dazs ice-cream The term of Occupation, To follow marketing research said that 30% sources from primary school, 30% sources from second school, 40% sources from audit to buy Haagen-Dazs ice-cream. This figure can observe from Haagen-Dazs marketing Report. Economic From the financial storm starts to recovery, the customer stats to continues spend money to satisfy their basic need and safety need, they starts to return high-class market, in this time, Haagen-Dazs is need to important the customer turnover to look at Haagen-Dazs have enough stock to sell with customer. In that time, Haagen-Dazs can to try push more develop finish product put into market, the customer starts to try more new product to enjoy their basic need. SocialShow MoreRelatedWhy Does a Consumer Buy an Ice Cream?1115 Words   |  5 Pageskind of candies, it ´s a treat and it ´s associate with having fun outdoors in the summer. But this is a limited vision of the reality because the ice cream market is far more complex than this and with the introduction of premium ice creams such as Haagen-Dazs, the rules changed completely. With the creation of a new market segment the reasons why average costumers bought the product changed because before the target were children that bought the ice cream has a candy and know are the adults that lookRead MoreHaagen-Daz5746 Words   |  23 PagesModule MARKETING COMMUNICATION Title Exam Project (60%) The Haagen-Daz brand was launched in 1961, yet remained relatively unknown before its sensual advertising repositioned the brand as an Adult Ice Cream. Within five months of the advertising launch, Haagen-Dazs became the best selling premium ice cream in Britain with a market share twice that of its nearest rival. 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MARKETING ENVIRONMENT : 5 a) Microenvironment: 5 b) Macro-environment: 6 3. SWOT analysis: 8 4. SEGMENTATION, TARGETING,DIFFERENTIATION, POSITIONING: 8 a) Segmentation: 8 b) Targeting: 9 c) Differentiation: 10 d) Positioning: 11 5. CONCLUSION 12 6. REFERENCE LISTS 13 Read MoreHaagen Dazs Case Study13645 Words   |  55 PagesREFERENCES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦47 I. EXECUTIVE SUMMARY Haagen-Dazs has been successful for over half of the century. What are the sources for these successes is always challenging marketers of Haagen-Dazs itself and the competitors as well. Preparing good marketing strategies is always the policy craved deeply into marketers teams. Having an overview of the current market situation of ice cream industry and Haagen-Dazs profile will provide some new insights for the future development ofRead MoreThe Amazing Success of Haagen-Dazs in Shanghai3045 Words   |  13 PagesBusiness Research Methods Date: December 6th 2010 The Amazing Success of Haagen-Dazs in Shanghai Haagen-Dazs ice cream, why is it so popular among Chinese people? The main purpose of this research is to understand the reason of Haagen-Dazs being so famous and popular in China, Haagen-Dazs’s success comes from how they managed to sell the Ice cream to the Chinese consumers, the brand is not selling just ice cream they are also selling luxury and status. Some important elements for this researchRead MoreCorporate Wars3372 Words   |  14 PagesClass: 11th Com J Subject: MARKETING THE INDIAN HIGH SCHOOL DUBAI JANUARY - 2013 Remarks: _______________________. Signature: ______________________. THE INDIAN HIGH SCHOOL, DUBAI BONAFIDE CERTIFICATE Certified that this project report â€Å"Corporate Wars† is the bonafide work of â€Å"KARAN NARWANI† who carried out the project work under my supervision. _____________________________. Teacher In-charge (Mrs.Megha Rohra) Firstly, I would like to thank my marketing teacher Mrs. Megha RohraRead MoreThe Ice Cream Industry : Ben Jerry s, Blue Bell And Breyers1550 Words   |  7 Pagescompetitors dominant the ice-cream industry: Ben Jerry’s, Blue Bell and Breyers. These three companies and Hà ¤agen-Dazs are the four of the most famous ice-cream companies favorite by customers. All three competitors are engaged in develop a natural cream and scrumptious flavors while all sharing similar opportunities and threats related to ice-cream industry. What’s more all three companies and Hà ¤agen-Dazs do a job in expand the global markets. 5.1 The Ben Jerry’s Company Ben Jerry’s is an United StateRead MoreHaagen Daz Case Study1484 Words   |  6 Pagestrigger of the purchase; Haagen Dazs is exclusive and sophisticated, Vianeta is posh, Calipo is fresh Super Maxy is cool, none of these are objective characteristics of the product, they are just emotions the brands chose to associate with their product, and these are the triggers that when consumers are in the right emotional set of mind will make them buy that ice cream over another. 2. Evaluating the Haagen Dazs marketing plan. Does it look consistent? Haagen Dazs (HD) defines its own brandRead MoreThe Strategic Management Process: Ben Jerrys Ice Cream3247 Words   |  13 Pages(high-fat-content) ice cream to Hà ¤agan-Dazs and is seeking international growth opportunities in Japan to boost flagging sales. Firms must continuously revisit both corporate and marketing strategies to maintain their competitive edge. In this paper, we will take an inside look at Ben and Jerry’s situation, conducting environmental scanning of the current (1997) situation, crafting and implementing our own marketing strategies, and evaluating these marketing strategies. Executive Summary